Media Advisory – Kérastase Canada joins forces with Nature Canada to celebrate Earth Day and the Launch of Aura Botanica
FOR IMMEDIATE RELEASE
April 2017 – Kérastase Canada joins forces with Nature Canada to celebrate Earth Day and the Launch of Aura Botanica; a new 98% natural range of haircare made with organic and responsibly sourced ingredients. Aura Botanica has transformed nature’s raw power into a refined experience for women which makes for a perfect collaboration with Nature Canada and its Women for Nature program.
Women for Nature is the collaborative voices of Canadian women with vision – women of influence who chose to demonstrate their passion for nature and pass their values on to others to drive change.
The program focuses on connecting more Canadians with nature, an idea Kérastase and Aura Botanica fully embrace.
Kérastase will be donating all the proceeds from the sales of Aura Botanica from April 21st to April 28th. Connect with nature and experience Aura Botanica in your daily life with Kérastase Canada and Nature Canada.
About Nature Canada
Nature Canada was founded in 1939 because of the passion and initiative of Mabel Frances Whittemore, a teacher and nature lover whose main goal in life was to share her passion for nature. Today, Nature Canada represents a network comprised of 50,000 members and supporters. Over the past 78 years, Nature Canada has helped protect more than 63 million acres of parks and wildlife areas in Canada and countless species that depend on this habitat as well as engaging hundreds of thousands of Canadians especially children in nature through its activities.
About Women for Nature
Nature Canada‘s signature “Women for Nature” initiative raises awareness about the need to connect more Canadians of all ages to nature. The Women for Nature initiative is comprised of women from diverse sectors and backgrounds who come together to champion the importance of nature in the daily lives of all Canadians and to encourage more Canadians to connect with nature. Our founding members include women of influence such as Senator Diane Griffin (Honorary Chair of Women for Nature), Dr. Brenda Kenny, and Prof. Ann Dale to name a few. Our members champion efforts to engage youth and families to explore and protect nature and in doing so, ensure the health and well-being of our Canadian society. It also has a goal of being 150 Women Strong by Canada’s 150th anniversary.
About KÉRASTASE Canada
Since 1964, Kérastase represents the finest in luxury care for hair, setting new standards in professional haircare and styling products distributed through selected salons. The vision of Kérastase is Very Personal Care for Exceptional Hair, inspired by our intimate acquaintance with the personal nature of hair care. Kérastase provides customized products and tools for exceptional hair. Kérastase meets the expectations of women thanks to L’Oréal Advanced Research which selects its most advanced technology for Kérastase: Kérastase products are unique, avant-garde formulas with innovative ingredients. Women aspire to Kérastase for the ultimate in haircare and styling and the ultimate in beautiful hair.