Jodi Joy Director of Development

Nature Canada is delighted to announce that we are joining forces with Kérastase Canada and L’Oréal Canada to celebrate women’s leadership this Earth Day.  Earth Day is a world-wide annual event celebrated on April 22 that inspires and supports people across the country to connect with nature.

Nadia Petrolito

Kérastase Canada is launching their new luxury hair product line – Aura Botanica – which is made of 98% natural and responsibly sourced ingredients, including hand-pressed coconut and argan oils and no silicone or sulfates.   Proceeds from Aura Botanica sales throughout the week of April 21 – 28^th are kindly being donated to Nature Canada’s conservation efforts in celebration of Earth Day!

As part of this exciting partnership, Nature Canada is also proud to welcome Ms. Nadia Petrolito, the Vice-president, General Counsel and Chief Communications Officer for L’Oréal Canada as our newest Women for Nature member. Ms. Petrolito spearheads L’Oréal Canada’s Sharing Beauty With All sustainable development program aimed at reducing the company’s environmental footprint.  Kérastase Canada saves 30 tons of plastic per year by using recycled materials, and 45 tons of plastic per year with its new cap design. L’Oréal Canada also ranks among the top 25 corporate investors in renewable energy resources.

Our Women for Nature brings Canadian women together to use their influence and passion for nature to help drive change. Ms. Petrolito’s  expertise and her commitment to ethical and sustainable beauty, makes her a great addition to Nature Canada’s Women for Nature initiative.

“Kérastase Canada and L’Oréal Canada are pleased to support Nature Canada’s Women for Nature initiative,” says Ms. Nadia Petrolito, L’Oréal Canada. “We are committed to an environmentally responsible management approach and strive for excellence in terms of environmental performance.  Nature Canada’s Women for Nature directly aligns with our company’s values and beliefs that women’s leadership can bring innovation, excellence and help drive change. I’m delighted to become part of this exciting initiative.” adds Ms. Petrolito.

Please learn more about Kérastase’s Aura Botanica hair products and L’Oréal Canada’s sustainability efforts.

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