Engaging supporters in Kingston one Passport at a time
When the Land Conservancy for Kingston, Frontenac, Lennox & Addington discovered our Engagement Organizing program they were at a turning point in their organizational development. Having been successful at raising funds to purchase lands and stewarding them for years, they recognized that there was ample opportunity to do even more for nature, but weren’t sure what paths they could take with their capacity already stretched thin.
Through our Organizational Review process we were able to support them with ideas for internal engagement strategies and a small grant to support them in the development of their CRM database.
We also introduced them to the Gosling Foundation who manages the Passport to Nature program, which encourages groups to create a calendar of public events that can be distributed widely, year round. They took up the opportunity and jumped in fully, working closely with other nature groups in the region to partner on events and filling out an exciting passport that encourages people to get out and experience nature.
Partnering with other groups also solved the problem of having to take on more work to create events, and showcased other fantastic organizations in the area. They made sure to distribute the passport far and wide, building their name recognition throughout the city and surrounding areas, and also potentially finding new people to inspire.
After working diligently throughout the winter and early spring, the Land Conservancy was able to produce their first Passport and will be managing the registrations for 30 different events, growing their list of potential supporters, volunteers and donors throughout the year. Maintaining these lists will help them build out their pyramid of engagement, and in turn will give them more visibility and people to draw into higher levels of their organization.
Developing their outreach through tools like Mailchimp and Facebook, and organizing their lists through their CRM, they are off to a great start for the beginning of their journey in Engagement Organizing.
To learn more about this great organization you can check out their website here.