Every year, up to two billion birds in North America and between 16 to 42  million birds in Canada die after hitting glass and windows in our cities. Reflections of the sky, trees, and open space create an invisible hazard — especially in cities and towns where birds fly through on their migration “highway” or “flyway”. . The good news? This is one of the most solvable conservation and biodiversity challenges facing our communities today.

Nature Canada is thrilled to announce our Product-for-Projects pilot partnership with Canadian company, Feather Friendly®!

Image Source: Feather Friendly ® Technologies Inc.

Feather Friendly produces and provides a variety of bird-glass collision mitigation products such as visual markers in DIY, medium and large formats; UV / Clear markers and full film solutions. Feather Friendly has been tested and approved by a variety of academics and professionals including Dr. Daniel Klem Jr. and the American Bird Conservancy.

“The recent suite of poorly conceived and hastily passed laws in Studies show that Feather Friendly is — up to 95% effective at reducing fatal bird-glass collisions.

A few of their largest projects include:

• Royal Bank Plaza in Toronto, Ontario
• London Food Bank in London, Ontario
• McCormick Place in Chicago, Illinois

You have the power to protect birds in your own neighborhood. With the support of Feather Friendly® and Nature Canada, you can help treat a high-risk building in your community today.

What We Need to Collaborate with You:

A. Project Characteristics

• Provide minimum square footage of glass with clear public visibility;
• Building treatments should enhance community awareness (e.g., schools, libraries, museums, nature centers, municipal buildings);
• Include a brief description of the project location and why it is important to mitigate bird-collisions at the specified site.

B. Collision Evidence

• Documented bird strikes or clearly identified collision risk (reflections, transparency, proximity to habitat) provided;
• Pre-treatment monitoring for at least 4 weeks before applying treatment is a strong asset and/or documented collisions at specific site;
• Commitment to post-treatment monitoring for 4 weeks, ideally during migration to be shared with Nature Canada.

C. Documentation & Communications

Awarded Communities must agree to provide:

• Before-and-after photos meeting basic quality guidelines.
• A short project summary suitable for public communication.
• At least one social media post acknowledging Feather Friendly, with an optional collaboration tag;
• Collision monitoring results
• Confirmation of educational asset use
• Participation in Feather Friendly’s Project Recognition Program, including use of educational graphics for glass.

D. Engagement Structure

• Designation of a responsible coordinator or municipal contact must be provided in application for Nature Canada and Feather Friendly ® ;
• Agreement to timelines and documentation expectations.

We can’t wait to hear from you!

Please contact Autumn Jordan, Senior Organizer – Bird Friendly City for more information at: ajordan@naturecanada.ca

You can also learn more about Nature Canada and Feather Friendly’s window collision mitigation pilot partnership in the recording below: