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Media Advisory – Kérastase Canada joins forces with Nature Canada to celebrate Earth Day and the Launch of Aura Botanica
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Media Advisory – Kérastase Canada joins forces with Nature Canada to celebrate Earth Day and the Launch of Aura Botanica

FOR IMMEDIATE RELEASE April 2017 - Kérastase Canada joins forces with Nature Canada to celebrate Earth Day and the Launch of Aura Botanica; a new 98% natural range of haircare made with organic and responsibly sourced ingredients. Aura Botanica has transformed nature's raw power into a refined experience for women which makes for a perfect collaboration with Nature Canada and its Women for Nature program. Women for Nature is the collaborative voices of Canadian women with vision – women of influence who chose to demonstrate their passion for nature and pass their values on to others to drive change. The program focuses on connecting more Canadians with nature, an idea Kérastase and Aura Botanica fully embrace. Kérastase will be donating all the proceeds from the sales of Aura Botanica from April 21st to April 28th.  Connect with nature and experience Aura Botanica in your daily life with Kérastase Canada and Nature Canada.


About Nature Canada Nature Canada was founded in 1939 because of the passion and initiative of Mabel Frances Whittemore, a teacher and nature lover whose main goal in life was to share her passion for nature. Today, Nature Canada represents a network comprised of 50,000 members and supporters. Over the past 78 years, Nature Canada has helped protect more than 63 million acres of parks and wildlife areas in Canada and countless species that depend on this habitat as well as engaging hundreds of thousands of Canadians especially children in nature through its activities. About Women for Nature Nature Canada‘s signature “Women for Nature” initiative raises awareness about the need to connect more Canadians of all ages to nature. The Women for Nature initiative is comprised of women from diverse sectors and backgrounds who come together to champion the importance of nature in the daily lives of all Canadians and to encourage more Canadians to connect with nature. Our founding members include women of influence such as Senator Diane Griffin (Honorary Chair of Women for Nature), Dr. Brenda Kenny, and Prof. Ann Dale to name a few. Our members champion efforts to engage youth and families to explore and protect nature and in doing so, ensure the health and well-being of our Canadian society. It also has a goal of being 150 Women Strong by Canada’s 150th anniversary. About KÉRASTASE Canada Since 1964, Kérastase represents the finest in luxury care for hair, setting new standards in professional haircare and styling products distributed through selected salons. The vision of Kérastase is Very Personal Care for Exceptional Hair, inspired by our intimate acquaintance with the personal nature of hair care.  Kérastase provides customized products and tools for exceptional hair. Kérastase meets the expectations of women thanks to L'Oréal Advanced Research which selects its most advanced technology for Kérastase: Kérastase products are unique, avant-garde formulas with innovative ingredients. Women aspire to Kérastase for the ultimate in haircare and styling and the ultimate in beautiful hair.

Women for Nature initiative honours New Founding Members, including The Hon. Catherine McKenna, Minister of Environment and Climate Change
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Women for Nature initiative honours New Founding Members, including The Hon. Catherine McKenna, Minister of Environment and Climate Change

MEDIA ADVISORY: Nature for Women

Tuesday June 7, 2016

Nature Canada’s Vice-Chair Sheefra Brisbin and Executive Director Eleanor Fast join many influential women across Canada who are supporting the Women for Nature initiative to officially welcome 30 new Women for Nature Founding Members, including The Hon. Catherine McKenna.  This celebration will bring together leading women who are helping to save and protect wildlife and nature while inspiring future leaders. Attending members include:
  • Women for Nature’s recently appointed Co-Chairs (Professor Ann Dale and Dr. Brenda Kenny)
  • Senators Janis Johnson, (Women for Nature Honourary Chair) and Nancy Greene Raine
  • Members of Parliament The Hon. Dr. Carolyn Bennett, Hon. Dr. Kristy Duncan, Hon. Dr. Hedy Fry, Joyce Murray, Deborah Schulte, The Hon. Rona Ambrose, Linda Duncan and Elizabeth May
WHEN: Tuesday, June 7, 2016 from 6pm-8pm The Hon. Catherine McKenna’s Opening Remarks and a brief update about the exciting Women for Nature incubator projects including its goal of being 150 Women Strong by Canada’s 150th anniversary is scheduled to begin at 6:15 pm. WHERE: Ottawa, Room 256-S, Centre Block, Parliament Hill -30- To confirm your attendance or for more information about the event contact: Janet Weichel McKenzie 613-808-4642 jweichelmckenze@gmail.com About Nature Canada Nature Canada was founded in 1939 because of the passion and initiative of Mabel Frances Whittemore, a teacher and nature lover whose main goal in life was to share her passion for nature with others. Today, Nature Canada represents a network comprised of 45,000 members and supporters and more than 350 nature organizations across the country and with affiliates in every province. Over the past 75 years, Nature Canada has helped protect more than 63 million acres of parks and wildlife areas in Canada and countless species that depend on this habitat as well as engage hundreds of thousands of Canadians in nature through its activities. naturecanada.ca

Nature Canada experts available for interviews on unprecedented  continent-wide assessment of North America’s birds
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Nature Canada experts available for interviews on unprecedented continent-wide assessment of North America’s birds

Media Advisory

Wednesday, May 18, 2016 at 2:00 pm

Ottawa, ON — Nature Canada experts are available to comment on The State of North America’s Birds 2016 Report and provide specific recommendations on how to address the challenges identified. The Report reflects a groundbreaking collaboration by Canada, the United States and Mexico to evaluate bird populations across the continent. When: Wednesday, May 18, 2016 at 2:00 pm at the Museum of Nature in Ottawa with a simultaneous event at the Canadian Embassy in Washington, DC. Nature Canada experts available include:
  • Stephen Hazell, Conservation Director and General Counsel (Policy, Law, Budget)
  • Ted Cheskey, Senior Conservation Manager (Science)
Stephen and Ted will be at the Report release at the Museum of Nature, Ottawa. -30-  About Nature Canada Nature Canada is the oldest national nature conservation charity in Canada. Over the past 75 years, Nature Canada has helped protect over 63 million acres of parks and wildlife areas in Canada and countless species that depend on this habitat. Today, Nature Canada represents a network comprised of over 45,000 members and supporters and more than 350 nature organizations across the country and with affiliates in every province. Learn how you can support our nature conservation efforts across Canada. Media Contacts: For media assistance or inquiries contact: Janet Weichel McKenzie 613-808-4642 jweichelmckenze@gmail.com

Background

The State of North America’s Birds Report 2016
  • The State of North America’s Birds report developed by the North American Bird Conservation Initiative, which includes Nature Canada, concludes that one-third of all North American bird species need urgent conservation action.
  • Nature Canada proposes the following measures to be undertaken by the Canadian government to address the challenges identified in the report:
    • Invest $25 million per year to deliver on Canada’s responsibilities to conserve migratory birds and invest in conservation research, monitoring and action (Green Budget Coalition, 2016)
    • Invest $5 million per year on-going to create and manage at least three new National Wildlife Areas (NWAs) and develop a plan for the National Wildlife Areas system; and $10 million ramping up to $30 million per year to better manage the existing system of NWAs and Migratory Bird Sanctuaries (Green Budget Coalition, 2016)
    • Stop the transfer of former PFRA community pastures to the Province of Saskatchewan and develop a plan to conserve the former community pastures in collaboration with Saskatchewan, ranchers and nature groups
    • Invest $12 million over three years in sustainable management planning and training for ecologically important grasslands, and scientific research, program development and coordination of efforts to conserve and manage the North American Central Grasslands based on an ecosystems-based approach (Green Budget Coalition, 2016)
    • Establish new National Marine Conservation Areas (NMCAs), Marine Protected Areas (MPAs) and shorebird reserves under the Western Hemisphere Shorebird Reserve Network to protect key areas for seabirds and shorebirds
For more information and to read the full report, visit www.stateofthebirds.org. Learn more about the Migratory Bird Treaty Centennial celebration at www.fws.gov/birds/MBTreaty100.

International Migratory Bird Day celebration in Brewer Park Ottawa
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International Migratory Bird Day celebration in Brewer Park Ottawa

Media Advisory

Saturday May 14, 2016

Who: Hosted by Nature Canada, Canada’s oldest nature conservation charity.

When: Saturday May 14, 2016. 10:00 am to 1:30 pm

Where: Brewer Park in Ottawa, on May 14, 2016 starting at 10am.

International Migratory Bird Day (Bird Day) is an annual celebration in the Americas to raise public awareness about migratory birds and to support their conservation. Eighty percent of Canadian bird species migrate beyond our borders each year to escape the cold and lack of food of the Canadian winter, facing innumerable challenges to their survival along their migration routes.  Those that survive and are able to return in the spring surely deserve a warm welcome!  Bird Day 2016 will also mark the Centenary of the signing of the Migratory Bird Convention, a treaty made between Canada and the United States to protect and conserve migratory birds.

Nature Canada supports Bird Day events with partners across Canada, and is holding its very own event in Ottawa this Saturday, May 14.  Join us to welcome back the birds at Brewer Park, near Carleton University, this Saturday morning.  There will be a spectacular and unforgettable live birds-of-prey demonstration, guided bird walks around Brewer Park led by expert naturalists, a bird banding demonstration, as well as words of welcome from Canada’s first ornithologist MP, Mr. Richard Cannings, and City Councillor David Chernushenko, all hosted by popular CBC radio personality Giacomo Panico.

For more information, contact Ted Cheskey at 613 562 3447 ext 227 or tcheskey@naturecanada.ca

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