If you love nature and you love beer, combining your two passions while making a difference has just gotten easier with the launch of Alexander Keith’s Green Initiative!

By entering a PIN from specially-marked 24 IPA packs and 15 -bottle mixer packs of Alexander Keith’s beer on Keith’s Facebook page, you can reveal a donation amount of between $0 and $1,000 which Keith’s will donate on your behalf to four great causes and their national partners across Canada:

• Nature Canada
• Waterkeepers Canada
• NSLC Adopt-A-Stream
• Trees Ontario

Entering your pin also gives you the chance to win a Keith’s Eco-Adventure. You could be on your way to an eight day dog-sledding adventure in the Yukon!

Not a beer drinker, but still want to help nature? Share Keith’s Green Initiative with friends on Facebook and Keith’s will donate $1 to one of the above four charities! Sharing also enters you to win a Keith’s Eco-Prize Pack. Keith’s estimates that as much as $75,000 will be donated through this program.

A few words from our executive director, Ian Davison, on the initiative:

“Alexander Keith’s Green Initiative is helping to protect nature in this country, something we know Canadians care deeply about. Wildlife is the clear winner when one of Canada’s most respected conservation organizations teams up with one of the country’s oldest commercial breweries.”

A big thank you goes out to everyone who has shared Keith’s Green Initiative on Facebook and to those who have purchased specially marked cases of Keith’s beer.

Cheers!